Salary: Please state your expectations within your application

Contract: Full Time, 37.5 hours a week

Location: The City Ground, Nottingham, NG2 5FJ

Department: Hospitality

Reporting to: Head of Hospitality Sales

Closing Date For Applications: 3rd November 2026

About the Role:

To maximise matchday hospitality revenue through proactive sales, business development and high-conversion enquiry management, while building and maintaining strong client relationships that drive retention, renewals and repeat business.

The role will also support the successful operational delivery of matchdays, taking ownership of a designated hospitality area and assisting with pre-matchday preparation, client management and the smooth running of the hospitality operation.

The successful candidate will be expected to take ownership of their sales performance, proactively create new business opportunities and consistently deliver an excellent client experience, while being able to switch seamlessly between a sales-focused and operational mindset depending on the demands of the football calendar.

The Perks of the Job:

• Opportunity to access tickets for events at The City Ground.

• Employee Assistance Programme.

• Access to high street and gym discounts.

• Discount within our Club shop.

• Free on-site parking.

Key Tasks and Responsibilities:

Sales & Business Development

• Proactively generate new hospitality sales through outbound calling, email prospecting, networking, referrals and other sales activity.

• Respond quickly and professionally to inbound hospitality enquiries, taking ownership of the sales process from initial enquiry through to confirmed booking.

• Identify opportunities to upsell and cross-sell across Nottingham Forest's range of hospitality packages and experiences.

• Develop and maintain strong relationships with existing clients, encouraging repeat business and maximising retention.

• Proactively contact previous hospitality clients and lapsed customers to identify opportunities for future fixtures.

• Build and maintain a pipeline of prospective clients and consistently work towards agreed sales targets.

• Research and identify new corporate and private client opportunities within relevant markets.

• Develop relationships with businesses, agencies, event organisers and individuals who may have an interest in Nottingham Forest hospitality.

• Follow up all enquiries, leads and opportunities effectively and ensure no potential sales opportunity is left unattended.

• Support the Head of Hospitality Sales, Senior Hospitality Sales Manager and wider team with sales campaigns, initiatives and promotional activity.

• Take ownership of personal sales targets and contribute to the wider team's commercial objectives.

• Attend networking events, client meetings and other opportunities to represent Nottingham Forest and promote the Club's hospitality offering.

Matchday & Operations

• Take ownership of your designated hospitality area on matchdays.

• Ensure your allocated hospitality space is fully prepared and ready for clients ahead of kick-off.

• Assist the Operations Manager & Senior Hospitality Sales Manager with pre-matchday preparation, including table plans, seating allocations, guest lists and other operational requirements.

• Liaise with internal departments and matchday teams to ensure the smooth running of your designated area.

• Welcome and look after hospitality clients within your allocated area.

• Act as a key point of contact for clients throughout the matchday experience.

• Deal professionally and promptly with client comments, queries and complaints, escalating issues where appropriate.

• Complete other matchday operational duties as reasonably required by the Hospitality Management team.

What are we looking for:

• Proven experience in a proactive sales environment, with the ability to generate new business through outbound calling, prospecting and relationship building, alongside responding effectively to inbound enquiries.

• Demonstrable experience of working towards individual and team sales targets, with a strong commercial focus and a track record of converting opportunities into revenue.

• Experience within football, sport, hospitality, events or a similar fast-paced customer-facing environment is desirable.

• An understanding of the behind-the-scenes operations of a football club, with an appreciation of the demands and time-sensitive nature of matchdays.

• Excellent attention to detail, with strong numeracy and administrative skills.

• Highly organised, with the ability to prioritise effectively, manage your own workload and take ownership of tasks without requiring constant supervision.

• Excellent communication and interpersonal skills, with confidence dealing with clients, prospective customers, colleagues and members of the public at all levels.

Forest For Everyone

We aim to create a culture which embraces and celebrates our differences, enables individuals to feel comfortable, maximise their potential and eliminate discrimination.

Nottingham Forest Football Club is an equal opportunities employer and welcomes applications from all suitably qualified persons, regardless of age, disability, gender, gender reassignment, marital / civil partnership status, pregnancy / maternity leave, race, religion/belief, sexual orientation, or any other legally protected characteristic.

Nottingham Forest Football Club is a signatory of the FA’s Football Leadership Diversity Code. We are committed to developing policies to promote equal opportunities and diversity within our workforce. To monitor our progress against these commitments, we Invite all applicants to provide diversity data during the application process.

Disability Confident Committed Employer

We are a Disability Confident Committed employer.  We encourage applications from people with disabilities and long-term health conditions.  If you need disability-related adjustments to the recruitment process, please indicate this in your application.

If you are likely to meet the definition of being a "disabled person" according to the Equality Act 2010, you may be eligible to apply for an interview via the Disability Confident Scheme - please indicate this in your application form below.  The information you share with us about your health or disability will not be used in recruitment selections.

Our Commitment to Safeguarding

As part of the Club’s commitment to safeguarding, the successful applicant may be required to undergo a Disclosure Barring Service (“DBS”) check. The level of check required will depend on the requirements of the role. Individuals will be asked to declare any convictions, cautions, reprimands, warnings or bind-overs that they are required to disclose for the level of check applicable to the role, in accordance with the Rehabilitation of Offenders Act 1974 (as amended) and the DBS filtering rules. The results of any check will be considered on an individual basis, and the Club will act proportionately in deciding whether to proceed with the appointment. The Club reserves the right to carry out risk assessments where content has been disclosed if it feels that it is relevant to the job requirements of the role. Failure to satisfy the Club, FA’s and the PL's safeguarding requirements may lead to the job offer being withdrawn or, if they have already started employment, summary termination of the employment, in accordance with the Club's disciplinary procedures

Health and Safety

Nottingham Forest is committed to maintaining a safe and healthy working environment for all employees, contractors, visitors, and guests. All employees are expected to comply with company health and safety policies, procedures and risk assessments, use equipment and PPE correctly and report any hazards, accidents and near misses. Appropriate training will be provided to ensure everyone understands their health and safety responsibilities.